On this episode of Beyond a Million, Brad Weimert interviews Lauren Tickner about the power of social media. They discuss how to use it to reach a larger audience, how to create content that resonates with followers, and how to measure success. Tune in to learn how to make the most of your social media presence. About Lauren: Founder & CEO of Impact School, Lauren Tickner was named by Forbes as a top 10 entrepreneur to watch and a “marketing genius” by the London Stock Exchange. Lauren’s mission with Impact School is to empower Founders to turn their vision into a reality through Systematized Scaling, so they can get back into their zone of genius and change more lives around the world.   Social Media Lauren's Website URL https://impact-school.com/  Lauren's IG 👉 https://www.instagram.com/laurentickner/?hl=en    Time Stamps: [00:03:47] Six words: Lost weight, created Instagram, quit job, found digital marketing. [00:07:14] Unemployable entrepreneur builds own business. [00:10:17] Transitioned from fitness business to current business. [00:13:38] Making money without tracking metrics. [00:17:51] Transition from fitness to social media consulting. [00:22:28] Monetize influencers' gold: done. [00:25:18] Influencers hard to work with. [00:28:38] Marketing evolves, business adapts: 6 words [00:32:09] Pivoted to multiple businesses, retained customers. [00:44:35] Reach more people, convert customers. [00:48:31] Testing pros/cons of conversion methods. [00:54:24] Living life through business: Six words [00:57:49] Living optimally, making money, giving energy. [01:03:07] Live interesting life to create content. [01:06:01] Spend money to save time, balance needed. [01:08:51] Hire to free up team's genius. [01:11:36] Leadership, sales, reward, success, marketing, fulfillment. [01:15:15] Empowering entrepreneurs to succeed.   Subscribe to the Podcast: https://www.youtube.com/@Beyondamillion?sub_confirmation=1 We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥