Today, I’m hanging out with Garrett Salpeter, the founder of NeuFit, a leader in Direct Current therapy and neurological stimulation. Since 2017, NeuFit has helped thousands of patients more effectively rehabilitate, recover, and create neurological breakthroughs. The company is best known for the Neubie – a neuromuscular electrical stimulation (NMES) device that can influence the movement of cells within the body to speed up the healing and recovery process.  Over 90% of people notice progress, less pain, and improved function in their first session. I’ve personally worked with them to heal an injury of my own and saw phenomenal results.  In this episode, you’ll learn how a passion for neuroscience, combined with an intense focus on product development, has allowed Garrett to grow a business serving multiple verticals, including physical therapists, chiropractors, athletic trainers, pro sports teams, and other fitness experts.  We also dig into how he handled marketing/sales in a heavily regulated industry, why he decided to license his technology, his approach to hiring from within, and the major boost in retention that enterprise physical therapy companies are seeing as a result of using his product with their patients. Key Takeaways with Garrett Salpeter What is NeuFit?  The profitability of NeuFit General market approach vs. specificity Determining the right business model Monetizing educational modules How to choose the right verticals Hacking the brain to better the body Changing your role as your company grows Painful business lessons Finding great hires  Get the full show notes here: https://beyondamillion.com/102 Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥