Today, I’m joined by Jason Hennessey, an entrepreneur, SEO expert, and the CEO of Hennessey Digital, an award-winning marketing agency that specializes in legal marketing.  Following his service in the US Air Force, Jason dove into the world of SEO in 2001. After being bought out of his first agency by a partner, Jason started over again, launching Hennessey Digital in 2015. Since its launch, Hennessey Digital is now rapidly closing in on $20M in annual revenue under Jason’s leadership. In addition to his agency work, Jason is also a columnist for the Washington Post and a regular contributor to both Entrepreneur, Inc. and the National Law Review. He’s also the author of the #1 Amazon bestseller, “Honest SEO”. In this episode, you’ll hear Jason break down the 3 core principles of SEO and a few SEO secrets, the value of spending big money on C-suite hires, and the pros and cons of outsourcing SEO vs. handling it in-house. Key Takeaways with Jason Hennessey Who is Jason Hennessey?  How chargebacks can ruin your business Making $40K in recurring consulting revenue Getting bought out of your business Building a 7-figure agency from scratch Should your agency only focus on one vertical? What to look for when hiring an SEO agency The 3 core principles of SEO  SEO secrets Hiring an agency vs. doing SEO internally How is AI impacting SEO and agencies?  Why to hire a coach Get the full show notes here: https://beyondamillion.com/125 Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥