Today, I’m talking with Brendan Kane, the Founder of Hook Point and the driving force behind some of the world’s biggest brands and celebrities, helping them master the art of going viral with his unique Predictive Viral Content Model. His clients have collectively achieved $1 billion in revenue, 60 billion views, and 100 million followers. Brendan is also the author of the best selling books One Million Followers: How I Built a Massive Social Audience in 30 Days and Hook Point: How to Stand out in a 3-Second World.  In this episode, I dig into Brendan’s expertise to uncover the secret to going viral and how that translates to revenue for your business. The tactics discussed are the same ones he used to generate over a million followers in 30 days from scratch.  Key Takeaways with Brendan Kane Launching YouTube’s first influencer campaign How has influencer marketing changed? How to use your influencer marketing budget Tracking metrics on your influencer campaign Leveraging organic vs. paid traffic  The key to building a social presence The elements of a good story  How to create content specific to your goals How to bridge the gap between virality and ROI The 6 different ways people perceive the world Should you create on every platform?  The biggest mistakes of content creators Get the full show notes here: https://beyondamillion.com/127 Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥