Today, I'm talking with Chris Do—an Emmy award-winning designer and the CEO and founder of The Futur, an online education platform dedicated to teaching 1 billion people how to make a living doing what they love. For many founders, content creation and brand building can quickly become confusing. Should all companies create content? What makes some content better than others? How do some companies build strong brand loyalty while others struggle? Chris has over 27 years of experience in brand design, strategy, and consultancy, working with top clients like Microsoft, Sony, Nike, and Starbucks. In today’s episode, you’ll learn how to create a brand that your customers will pay a premium for, Chris’s “911 Formula” for creating content that converts, how to go from a commodity to a category of one, and much more.  Key Takeaways with Chris Do Who is Chris Do?  How to measure the value of a brand How branding changes from startup to enterprise What is the purpose of branding?  Should all brands have a face attached to them? How attention to detail drives greatness The elements of creating strong content  Educating vs. entertaining with your content  How to create a deep customer avatar  How will AI change marketing?  The biggest mistake marketers make with AI Get the full show notes here: https://beyondamillion.com/129 Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥