Get ready to have your understanding of luxury revolutionized with our guest, Jonathan Siboni. Data now guides luxury brands, helping them predict upcoming trends and openings in the market, making an impact, particularly in the beauty sector of the fashion industry. Our special guest underlines the value of a personal touch and originality in this industry and how technology can enhance these aspects. We discuss the concept of 'personalized luxury,' diving into the strategies brands employ to communicate successfully with their consumers and stand out in the ever-evolving market. We also take an exciting detour into the future of luxury, particularly in emerging markets like China, and examine societal and political impacts on the industry. Join us as we unravel the complexities of luxury and the transformative power of data in reshaping the fashion industry's future.