Join us as we welcome Milton Pedraza, CEO of the Luxury Institute, to discuss the profound evolution of the luxury industry. In this episode we explore the pivotal shift in power from brands to customers, highlighting the necessity of giving a voice to high net worth, ultra high net worth, and aspirational clients. We delve into the transformation of e-commerce in luxury, alongside the resurgence of physical stores and brand ambassadors. Emphasizing the importance of humility, creativity, and emotional intelligence, he explains how these elements are essential in engaging diverse clients and creating personalized experiences. Milton also underscores the significance of continuous learning for luxury brands to stay relevant and adapt and shares his vision for the future of luxury brands, focusing on the critical role of new technologies and the importance of building trust and maintaining data privacy. TLDR: The luxury industry has seen a shift in power from brands to customers. Giving a voice to high net worth and ultra high net worth clients is crucial for brands. E-commerce has transformed luxury, but physical stores and brand ambassadors are making a comeback. Humility is vital for luxury brands to connect with their audience. Creativity is key in engaging clients and creating personalized experiences. Integrating emotional intelligence is essential for transforming customer interactions. New technologies will significantly shape the future of luxury brands, with a focus on trust and data privacy.