After buying the club in 2009, brothers Matt and Reed Carlson have transformed Club V (Salt Lake City, Utah) from a two-court club with no air conditioning into one of the top programs in the country. It’s not the technical prowess that’s sent over 400 athletes into college volleyball, but the culture in the gym. Matt and Reed have put people and relationships first at Club V and use those as keys to unlocking human potential. They’ve instilled a desire to improve in their athletes, but success isn’t the key result at Club V. Happiness and improvement is, and that’s what they emphasize through their programs.