In this episode, Michelle Songy, the founder of Press Hook, joins us to discuss the importance of storytelling in PR and how small ecommerce brands can compete with larger companies in affiliate marketing. Michelle shares her experience as a tech founder and her trip to a remote part of Indonesia, where she learned about the power of media exposure for small businesses. She emphasizes the importance of building a brand's story and connecting with journalists on a personal level to stand out in a crowded market. Michelle also explains the role of affiliate marketing in PR and offers advice for small ecommerce brands looking to attract backlinks from big media sites. Finally, she discusses the different types of content that ecommerce brands can pursue, such as product roundups, product reviews, and trend stories. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.