In this episode of Beyond the Inbox, Lindsay Dreyer, the CMO of Haute Hijab, joins Sam to discuss how to build a strong brand community, the importance of SMS marketing, and how to make the most of social media platforms like Instagram and Facebook. Lindsay emphasizes the power of SMS marketing, recommending a weekly cadence and monitoring metrics to determine the appropriate frequency. She also discusses the importance of Haute Hijab's Facebook group as a safe space for women to communicate about hijab or other issues on their minds. Tune in to learn more about building a passionate brand community and leveraging various marketing channels. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.