Lisa Eberly Mastela from Bumpin Blends: How to Grow Your Customer Base With Personalized Quizzes, the Role of SMS in Ecommerce, the Importance of Continuous Experimentation, and More
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Description
In this episode of Beyond the Inbox, Lisa Mastela, the Founder and CEO of Bumpin Blends, a functional smoothie company, shares how she uses personalized quizzes, text messaging, and email automations to engage with customers and build a successful ecommerce brand. She also talks about the importance of founder presence, community building, and continuous experimentation in marketing. Tune in to hear Lisa's insights on building a customer-centric brand with a scrappy mindset.
For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.
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