In this episode of Beyond the Inbox, Sam interviews Brooks Hitzfield, Director of Digital Marketing at Seven Sons Farms. They discuss the company's marketing strategy, including their use of email segmentation and advertising on social media and Google. Brooks also shares insights into their customer avatars and how they address various pain points through their messaging. Finally, he emphasizes the importance of maintaining customer trust and staying true to the company's values in the face of scaling challenges. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.