In this episode of Beyond the Inbox, Lucy Jeffrey, the founder of Bare Kind, a sustainable sock company that supports animal conservation, shares her insights on the challenges of marketing a low-cost product, the impact of radio ads on customer acquisition, and the power of community building through podcasting and social media. She also discusses her plans for scaling the company and her vision for supporting animal conservation through profitable growth. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.