Keta Burke-Williams from Ourside: Building a Luxury Fragrance Brand from the Ground Up, How to Successfully Work with Micro-Influencers, Using Discovery Kits to Get More Customers, and More
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In this episode, Sam interviews Keta Burke-Williams, founder and CEO of OurSide. Keta shares her journey of building a luxury fragrance brand from scratch, discussing the challenges and successes she has experienced as a small business owner. She also offers insights on marketing strategies, including the use of micro-influencers and email campaigns, and provides advice for other entrepreneurs looking to break into the fragrance industry.
For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.
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