In this episode, we are joined by Michael Kuech, co-founder of Your Super. Michael shares his inspiring journey from a challenging cancer diagnosis to achieving superfood success. He discusses the importance of customer obsession, the power of authentic storytelling, and how to build a thriving community around your brand. From starting a Shopify store to pre-sell their new line of superfood mixes to navigating the competitive health food industry landscape, Michael provides valuable insights into clean eating, entrepreneurship, and the benefits of plant-based nutrition. Tune in to learn about the evolution of the superfood market, the role of quality and transparency in the industry, and the surprising impact of superfoods on lifestyle changes. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.