In this episode of Beyond the Prompt, we chat with Kevin Williams from Lytho, revealing how they're leveraging AI to improve their marketing and sales function dramatically. From his roots in software sales to pioneering AI in sales tactics, Kevin shares Lytho's journey toward operational excellence and business expansion through generative AI. Unpack the secrets of integrating AI seamlessly, overcoming privacy hurdles, and the tangible benefits it brings to sales and marketing. If you're looking to harness AI's potential or eager for practical insights into its business applications, this episode is packed with Kevin's pro tips for AI-driven success.