In this episode, we explore the world of AI-generated imagery with the incredibly creative Salma Aboukar, founder of CREATE. Salma shares her journey from e-commerce to becoming a pioneer in AI-driven creative production, revealing how she harnesses tools like MidJourney, Stable Diffusion, and GPT to transform product photography. Its a very practical episode for everyone who is looking to use AI to make images for their products, services and sites. Key Takeaways: - Start with a conversation: Engage with GPT conversationally to generate initial ideas and refine your vision for the perfect product image. - Leverage MidJourney for aesthetics: While GPT is great for ideation, MidJourney excels at capturing artistic elements like lighting, reflection, and refraction. - Upscale for photorealism: Use upscalers like Crea or Magnific to add details and make images look photorealistic, especially when working with GPT-generated images. - Experiment with styles: While focusing on photorealism for work, don't be afraid to explore different styles like anime or niche aesthetics for personal projects.