What is brand positioning and how can you up your marketing game when you master it? Ulli Appelbaum is the founder of his boutique brand strategy shop First The Trousers Then The Shoes, Inc. in Minneapolis working with clients of big names. He released a book called “The Brand Positioning Workbook: A simple how-to guide to more compelling brand positionings, faster.” Ulli shares how powerful having the right brand positioning can have on your marketing strategies and your business identity. Photo Credit: Shuttershock | Dusit