The influencer complex has grown and gotten more intricate over time. What does an influencer do? but most importantly, what are they influencing? what's the actual *influence* they have over fashion, culture, and people?  In this week's episode, Alexander Roth joins us to talk about the way influencers have grown to become a key element of fashion comms strategies. Plus, we chat about the difference between influence and clout and how we tend to confuse them, online visibility and having a "brand" of content, and why has fashion become so dependent of online personalities. Alex also walks us through his work in and out of social media, and we both answer whether or not we think we're "influencers" (lol). Alexander Roth is a New York City-based producer, art director, and model. He's worked with brands like Dior, Prada, Saint Laurent, MAC, and Gucci, and partnered with the CFDA and LVMH.  --- Support this podcast: https://anchor.fm/biasedwithjcu/support