This week on the Big Picture Business Podcast, we discuss the vital topic of Pricing and Discounts! We promise the episode is way more exciting than it sounds.... Learn when and what to discount, how to price accordingly for your company and ways that you can avoid detrimental discounts that won’t have a negative impact on your bottom line. Other topics discussed:  Loyalty reward programs How to use a giveaway to boost exposure Understanding gift cards as liabilities When to use bonus offers to encourage buying decisions Dominica’s Groupon fail story…. and so much more!  Connect with Dominica and Rory at https://bpbpodcast.com You can also watch each episode on YouTube! https://youtube.com/bigpicturebusinesspodcast