Join us in Cabo with Matt Schnuck: serial entrepreneur, investor, advisor, and content creator. In this episode, Nathan and Matt explore hiring smart teams, balancing personal and professional brand growth, and leveraging your personal brand for business growth. Tune in to learn about Matt’s entrepreneurial journey, the role coaching has played in his career, and the exact skills and models he has leveraged to optimize performance. If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one. Know more about Billion Dollar Creator: https://www.billiondollarcreator.com/ Follow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/Twitter: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/ Follow Matt:LinkedIn: https://www.linkedin.com/in/mattschnuck/Twitter: https://twitter.com/mattschnuck?s=20Instagram: https://www.instagram.com/mattschnuckWebsite: https://www.mattschnuck.com/ Featured in this episode:Marshall Goldsmith: https://marshallgoldsmith.com/Matt Mochary: https://mocharymethod.com/Gregg Popovich: https://www.nba.com/spurs/greg-popovichDr. John Gottman: https://www.gottman.com/Zone of Genius: https://zoneofgenius.com/ConvertKit: https://convertkit.com/Cameron Herald Episode: https://youtu.be/4vF1bKfOLso?si=bfVCBPDpd7DZbtlI Highlights:6:52 Nathan revisits a common topic on the podcast: finding talent7:52 Using Marshall Goldsmith’s case study for talent development9:52 Should Nathan hire a chief of staff?10:28 Using the Zone of Genius framework for expanding your team12:31 How to create content consistently17:25 Nathan sees himself as a creator 75% and entrepreneur 25%20:30 Nathan struggles with balancing ConvertKit’s brand and his personal brand25:46 Nathan breaks down his current team and his next steps28:07 What should Nathan do with his flywheels content?42:06 Nathan’s struggle with maintenance in content creation