I have been following the evolution of Artificial intelligence in dentistry for quite some time, and I think that there are a lot of amazing companies out there doing incredible things. The foundation of all of these developments is to ensure better diagnostics, treatment planning and to help Dentists and dental teams around the world improve the quality of care. Or is it? Could it be that some companies will try and utilise artificial intelligence to enhance volume of sales and not quality of care? We have seen some examples in the industry where companies are incredibly focused on sales alone and not quality of care. As such, I think we need to ensure that different artificial intelligence organisations within healthcare do different things, and there should most certainly be organisations that focus on ethics and quality of care alone, ensuring that patients get exactly what they are paying for and what is sold to them.   I think with augmented reality and wearable cameras, it's going to be a very interesting time moving forward , is there will be a lot more information to monitor and control, and I trust that we can all work together ensuring that at the end of the day we can create healthy ecosystems where diagnostics are improved dramatically, treatment planning is the best possible, execution is gold standard and everyone can win and be profitable at the end of the day. Ive been saying in my lectures for quite some time, "it's a very good time to start practising ethical gold standard dentistry"