Mitchell Cohen is the Director of Influencer Partnerships at AppSumo and personally oversees content and partnerships with Noah Kagan. Mitch and Jack go way back. They worked together to build Noah Kagan’s YouTube channel, OkDork, as well as Noah’s business, AppSumo.com with effective influencer strategies. In this episode, Mitch shares with us some of the strategies he used to build an engaging fan base for Noah and his brands. He also shows us how he helped AppSumo navigate the influencer and partnership landscape.