Ellen Haygood is a member of The Petersens, a beloved country/folk music band based in the heart of Ozark mountain country. We consider Ellen a marketing genius for growing the band’s YouTube channel (over 670k Subscribers) and creating a sustainable paid membership for fans so her family can earn an income from their passion for music. The Petersens is a family band composed of Ellen, her siblings, and her mom. They are passionate about American Root and folk music and regularly post live performances on YouTube. The Petersens’ love for music has grown into a lucrative business with multiple revenue streams, including YouTube, Live Gigs, and Patreon. We caught up with Ellen, who runs the band’s marketing duties. Ellen was kind enough to share her business secrets and how the band achieved such a high engagement rate on social media. GUEST LINKS - Name: Ellen Haygood - Website: https://petersenband.com/ - YouTube: https://www.youtube.com/thepetersens RESOURCE LINKS - Website: blitzgrowth.com - Course, funnel, & store builder: hyax.com - Giveaway & contest builder: vyper.ai - Free marketing courses & guides: jackpaxton.com