One of the best ways to improve your business is to research your customers and prospects. Research can be a huge time suck, complicated, and sometimes expensive.  Research is rocket-fuel, not a phase, according to, Kasia Gawlik a seasoned strategist, experience design leader, and guest on this week’s Creative Coffee Break.   Kasia shares her tips on how you can do research with even a small investment, and if you make it wisely it can lead to some really great results. You can find me, Werner Puchert, on LinkedIn and Twitter. Catch my design tool reviews on YouTube and keep up with my latest live streams at the Creative Coffee Break.