In the third episode of our new season of Web3 Innovators, our host Conor Svensson is joined by Joshua Lory, Head of Blockchain GTM at VMware, a multi-cloud service for all apps, enabling digital innovation with enterprise control. He is also the host of the 48 Hours to Lead Podcast. Episode highlights: What initially attracted Joshua to BitcoinThe plugability of Bitcoin and what this means for businessesVMware’s mission and how Joshua became involved with the companyWhere Joshua believes cloud could grow to despite -  being a relatively new technologyThe scepticism surrounding enterprise blockchain  Organisations that are building assurance applications on blockchain as a service and the solutions they are usingHow Financial Services and capital markets are building a new digital asset exchangeThe experiment that the Bank of Israel ran for their CBDC on VMware blockchain for Ethereum and what this could mean for the future of moneyJoshua’s advice for anyone on the fence about the potential of blockchain technologyThe company's current blockchain focusHow Joshua believes this technology will have been adopted and developed in 10 years timeKey Takeaways: Bitcoin improves on the gold standard and it really is gold 2.0 in many senses. - JoshuaBusinesses in days can plug into something like the Lightning Network without doing any application, replatforming engineering, and have essentially instant free transactions, peer-to-peer transactions. - JoshuaThat is still the mission; bringing this technology to the forefront of big businesses so that they can transform. - JoshuaWithin financial services, it's more about new products and services and transforming the market, which means there's more budget behind these projects, that's higher priority. I think you'll see this contagion happen across all industries once financial services really figures it out. - JoshuaIf you just look at cloud in its essence, it helps organisations focus on their core competency instead of building data centres and infrastructure to move more quickly and launch new products and services. And so if you layer blockchain on top of cloud, this has very similar effects. - JoshuaEconomic energy will be running on blockchain rails, I believe that's a certain. - JoshuaSo that's what I would say to users is go back in the history books, look at all these huge technology shifts, and then look at blockchain with a fresh set of eyes. - JoshuaConnect with Joshua on Twitter Resources: Andy Jassy, AWS earnings callASXNSW GovernmentSymphony➡️ Remember to leave us a 5* review and we'd love to hear your comments too! ➡️ Discover Web3 Labs ➡️ Follow Web3 Labs on Twitter ➡️ Follow Web3 Labs on LinkedIn ➡️ Follow Conor on Twitter ➡️ Get Conor’s latest thoughts on Web3 at https://writing.conorsvensson.com/