In this episode, we dive into the fascinating world of tokenization and its potential to bridge the gap between traditional finance and decentralised finance (DeFi). Our host, Conor Svensson, chats with Erwan Mismaque, COO of Backed Finance, who has been at the forefront of this movement. They explore the journey of adopting cryptocurrencies, particularly Bitcoin, and how it led to the founding of a company focused on bringing real-world assets onto the blockchain.  Key Moments How the concept of blockchain technology, allowing value transfer without intermediaries, attracted Erwan which led him to explore Bitcoin.The challenges and excitement of creating tokenized assets on the blockchain, mentioning Backed's pioneering work in creating an ERC20 token version of the S&P 500 ETF on Ethereum.The potential of tokenized fixed income instruments and their impact on the financial markets, opening opportunities for average users to participate in strategies previously accessible only to investment banks or hedge funds.The need for crypto to embrace regulatory frameworks and create standards to attract mainstream users, making blockchain technology accessible and seamless in the background of everyday life.The future of Web3, envisioning a time when blockchain-powered transactions and decentralised finance become so user-friendly that users won't even realise they are interacting with blockchain technology.Backed’s focus lies in expanding their platform to a wider audience, onboarding more customers to mint and redeem assets, and bringing more fixed income products on chain.  Backed's aim to increase general awareness to encourage more DeFi protocols to build on top of Backed's tokens, boosting their utility in the market.Standout Quote: "Crypto is still very niche and very small market. I think the most successful companies in crypto will not try to take market share from other crypto competitors. The real game is about attracting users that are not already on-chain. That's where you can create a lot of value." Resources:  • Follow Backed on Twitter & LinkedIn  • Explore the Backed website. Contact Erwan Mismaque: Twitter | LinkedIn Erwan Mismaque is the COO of Backed, a crypto start-up that brings fully backed real-world assets on-chain through freely transferable tokens. With a decade of financial markets and crypto experience, he joined Backed in 2021 as VP of Business Development, where he developed industry awareness and partnerships for the business. Connect with Us Join the Web3 Innovators community and engage with like-minded individuals passionate about the potential of blockchain technology. Contact Web3 Labs:Twitter | LinkedIn | Instagram | Facebook | Discord | Tiktok • Explore Web3 Labs: Web3 Labs specialise in web3 solutions for enterprise. • Email Web3 Labs • Get Conor’s latest thoughts on Web3 and where we’re headed.