Entrepreneurs, Barefoot Wine co-founders, and co-authors of The Barefoot Spirit: How Hardship, Hustle, and Heart Built America's #1 Wine Brand, Michael Houlihan and Bonnie Harvey describe how they built their highly successful company and brand through a shared vision of living and acting on their personal values. Michael Houlihan and Bonnie Harvey share their challenges and triumphs as they overcame obstacles through creative thinking and applying their values as a touchstone for every decision. They present their important Worthy Cause Marketing initiative as a way to build brand awareness without advertising, while also giving back to hundreds of non-profit organizations. The authors provide insights into the key principles that built their company, their visionary company culture, and their wildly successful brands. The authors offer their experience and wisdom to other entrepreneurs as part of fulfilling another of their visions, of that of the mentor to other entrepreneurs.