Book marketing and media relations specialist, founder of Author Marketing Experts, Inc., and author of Red Hot Internet Publicity 2013: The Insider's Guide to Internet Publicity, Penny C. Sansevieri, describes how to develop an effective online publicity approach that is both successful and sustainable. Penny Sansevieri shares her proven strategies for developing a useful content filled website, an informative blog, and for using social media effectively to develop and enhance relationships. Penny provides tips for using the various social media platforms to not only build deep relationships, but also to send more visitor traffic to your website and blog. Penny offers advice for becoming more visible on search engines, creating content that people want to read, and for adding value through video and audio website components. Penny presents her long time principles for working with bloggers for book and product reviews, guest posts, and building long lasting partnerships. Learn how to combine the power of internet based publicity with your offline promotional campaigns, and achieve red hot publicity that takes your business to the next level.