Well known LinkedIn expert, speaker, trainer, and author of LinkedIn Marketing: An Hour A Day, Viveka Von Rosen describes how to use the LinkedIn social media platform effectively to grow your business. Viveka Van Rosen takes the mystery out of LinkedIn and demonstrates how this often overlooked social media site can pay real dividends for your and your company. Viveka Von Rosen shares her proven strategies and techniques for developing your LinkedIn profile, for creating discussion groups, and for finding other like minded people on the platform. Viveka offers ideas for avoiding the most common mistakes made with using LinkedIn by guiding business people in how LinkedIn is different from the other popular social media sites. For job seekers and recent college graduates, Viveka offers advice for starting or changing careers. Learn how to get off on the right foot using LinkedIn to develop and expand your professional network the right way.