Accountant, entrepreneur, business coach, founder of The Business Model Institute, and author of Business Models For Dummies, Jim Muehlhausen, describes the importance and value of the business model concept. Jim Muehlhausen provides an in depth description of the business model principle and why it is so important for business people to understand. Jim also points to the differences between a business model and the better known business plan. Jim demonstrates how to start the process of creating and implementing a business. He shows how to use the business model to establish revenue and cash. He also points out how see warning signs that the business model may be losing its power. Jim also provides ideas for utilizing the business model for innovation and being a leader in your industry. Learn how to put a business model to work for your company.