In this episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Rupa Shah, who is an influencer marketing regulatory consultant. Rupa founded her business Hashtag Ad in 2017, after working at the ASA (Advertising Standards Authority) for 13 years, and advises brands and influencers on best practice when it comes to disclosing sponsored content. Rupa also runs the Facebook group 'The Secret Regulator', where she offers easy to follow tips on compliance to influencers in accordance to the latest ASA guidelines. Alice and Rupa discuss the evolution of sponsored content online, policies surrounding disclosure (including press trips), and how the ASA and CAP (Committee of Advertising Practice) work together.