In this episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Nic Yeeles, who is the co-founder and CEO of technology company Peg. Peg is a business designed to streamline all aspects of influencer marketing - from finding which influencers to work with to reporting on the return on investment of campaigns. Nic first became involved in the influencer industry back in 2012, when he worked for Simon Cowell's company Syco on YouTube content. Alice and Nic discuss the move in advertising spend to Instagram, the threat third-party influencer platforms pose to the industry, and the need for a strong voice to set industry standards and ultimately protect its future.