1: Series 2, episode 1: Tom Cornish, Influencer Marketing Director at Wavemaker
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Description
In this week’s episode of Blogosphere: Serious Influence, Blogosphere’s founder Alice Audley speaks to Tom Cornish who is Influencer Marketing Director at Wavemaker.
Wavemaker is the second largest media agency network in the world, and its influencer division works on a very data driven approach - including a guaranteed engagements model.
Alice and Tom discuss data, examples of successful influencer campaigns and the potential automation of the industry.
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