In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Nik Speller who is Head of Campaigns at the aptly-named Influencer Agency - Influencer. Nik has a career history that spans across data, digital publishing and a bit of blogging. After joining the agency world, he worked across influencer marketing at Havas before becoming a member of the Influencer team (which is co-founded by Caspar Lee) last year. Nik, who is known for his strong stance on combatting influencer fraud, talks to Alice about budgets, the importance of 'narratives' in influencer marketing... and his predictions for the industry.