In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Alex Carapiet, who is a Business Director at influencer agency The Fifth. The Fifth is part of News UK and aims to bring transparency and accountability to the world of influencer marketing. They refer to influencers as 'storytellers'. Alex has worked on many sides of the industry, but his first instance of influencer was in blogger outreach at his first job in PR. Alex discusses the surge in influencer fees, frustrations within the industry, the key to making an influencer campaign successful, and things brands to be aware of when marketing to Gen Z. Series 3 of Blogosphere: Serious Influence is sponsored by the music licensing platform, Lickd (https://lickd.co/) .