In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Estée Lalonde, who is a lifestyle influencer, blogger and podcaster. Estée started out online nearly a decade ago and has worked with brands including Adidas and Lancôme. She has also collaborated and brought a jewellery collection with Daisy. And she was Blogosphere magazine's first ever cover star in 2013! Estée discusses how the industry has developed, how long-term creative collaborations with brands work, ambassadorships, and that #hotelgate experience! Series 3 of Blogosphere: Serious Influence is sponsored by the music licensing platform, Lickd (https://lickd.co/) .