What do a $2,000 stationary bike, a triple patty burger, and Christmas gift cards have in common? They all represent brilliant business models. In this episode of BTO, we investigate and explore the profit-making formulas for companies as diverse as Peleton, Wendy's, Starbucks and GM, to name but four. In the process, we expose a hidden truth: your favorite company or service is making money on you in ways you probably haven't realized. By looking behind the business model curtain, we hope to arm you with vital information that will make you smarter consumers. After all, uncover the profit drivers in a business or service and you will reveal the incentives behind the people selling you stuff. But this is not just an exercise in exposing the largely unseen forces at play on your pocketbook. We also hope to start a conversation about how you or your company make money and capture more value. So tune in to this episode to tune up your own business model, too!