If you’ve ever read an article in The Economist or watched CNBC, chances are you heard the term “best practices”. Is this yet another example of useless consultant jargon, or is there something to be learned from how the best companies do certain things that are critical to their business? In this episode, Mike and Ion unpack this idea and translate the underlying concept into everyday life. Along the way, we’ll explore both the value but also the limits of best practices when applied to organizations and people. After all, just because you know why Amazon is successful and its CEO Jeff Bezos is rich doesn’t mean that you can copy their formula for success.