NGOs rely on the images and stories of the people they work with to communicate the importance of their life-changing work. These contributors generously share their images, experiences and perspectives, but many of the stories NGOs share perpetuate stereotypes about the developing world and portray these people as disempowered.  Organisations are taking steps to source authentic imagery, but there’s still an imbalance of power between the NGO worker asking for a photo and the person having their picture taken.  This episode interrogates how NGOs can gather and deliver content more respectfully and ethically. Bond's Michal Blaszczyk talks to Ernest Randriarimalala from WaterAid Madagascar, Rachel Erskine from Amref Health Africa UK, and Jess Crombie, senior lecturer at University of the Arts London. Access our ethical content guidelines and find out more about the Bond Conference here: http://bit.ly/2SUkNX5