We're chatting about the often misunderstood differences between publicity, marketing, advertising, and branding.  Why? Because knowing the differences can save you a lot of time and money in terms of what kind of support you need to achieve your goals. If you're looking to hire a team, or you're trying to develop a self-promotion plan, this episode is essential.  Buy Penny's new book, The Amazon Author Formula now! FREE BONUS If you leave a review for the podcast email [email protected] and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast