One of my favorite topics is email, and Philip Duncan is here to talk about all things email marketing. Philip is an award-winning Amazon best-selling author. He’s the host of the Powerhouse Offerings Summit and runs a workshop called Email Marketing for Authors Made Easy. Philip explains why email is his number one marketing strategy and how it’s transformed his life and business. Just a few years ago, he was working a nine-to-five but took a giant leap of faith and hasn’t looked back. Email marketing can feel overwhelming, but Philip shares some of his best tips and tricks for authors so you can better promote yourself and grow your business. He walks through what you should do if you’re just getting started with email marketing and what he covers in his workshop. Philip and I discuss how often you should send emails out, the importance of authenticity, and why you need to have a “reader magnet” in your strategy. We also talk about cross promoting with others, ads, and how an email list can help you scale. What’s Inside: Why email marketing is so powerful for authors.How to start an email marketing strategy from scratch.How to use cross promotion to boost your email list.Mentioned In This Episode: Ray.fm PhilipSDuncan.com