Influence: Marketing Strategy Techniques Book Summary | The Psychology Of Persuasion | Audio Book| Full Audio Book | Book Summary In Hindi | Suman | Suman Das ---------------------------------------------------------------- BOOK :- Influence (The Psychology Of Persuasion) AUTHOR :- Robert B. Cialdini SUBJECT/GENRE :- Marketing /Psychology ------------------------------------------------------------------ Robert Beno Cialdini (born April 27, 1945) is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business and psychology at Stanford University, as well as at the University of California at Santa Cruz. He found that influence is based on six key principles: reciprocity, commitment and consistency, social proof, authority, liking, scarcity. In 2016 he proposed a seventh principle. He called it the unity principle. The more we identify ourselves with others, the more we are influenced by these others. Influence :Is a psychology book examining the key ways people can be influenced by " Compliance Professionals " . The book's author is Robert B. Cialdini , Professor of Psychology at Arizona State University . The key premise of the book is that in a complex world where people are overloaded with more information than they can deal with , people fall back on a decision making approach based on generalizations . These generalizations develop because they allow people to usually act in a correct manner with a limited amount of thought and time . However , they can be exploited and effectively turned into weapons by those who know them to influence others to act certain ways . [ citation needed ] The findings in the book are backed up by numerous empirical studies conducted in the fields of psychology , marketing , economics , anthropology and social science . The author also worked undercover in many compliance fields such as car sales and door to - door sales . --------------------------------------------------------------------- Edit By -Suman Das / SUMAN follow on Instagram https://www.Instagram.com/sumandas030 --------------------------------------------------------------------- Thank you for Watching this video. Like,Comment and Share to the maximum. ------------------------------------------------------------------- Tags-#influence #marketing #marketingstechniques #marketingstrategies #robertbcialdini #influencethepsychologyofpersuasion #imfluenceaudiobooksummary #6marketingtechniques #6marketingstrategies #howtomarketingaproduct #howtoincreasemyselling #businessideas #business #businesstips #booksummaryinhindi #audiobook #audiobooks #communicationskill #psychology #suman #sumandas #sumandas030 #humanpsychology #booksummaryinhindi #audiobooksummary #communicationtechniques #howtobeagoodperson