MADE to STICK- Learn How To Increase Your Customer | Full Audio Book | Chip & Dan Heath | Book Summary In Hindi | Suman | Suman Das ---------------------------------------------------------------- BOOK :- MADE to STICK (Why some ideas survive and others Die) AUTHOR :- Chip Heath & Dan Heath SUBJECT/GENRE :- Psychology PUBLISHED DATE :-2nd January,2007 ------------------------------------------------------------------ Made to Stick: Why Some ldeas Survive and Others Die is a book by brothers Chip and Dan Heath published by Random House on January 2, 2007. The book continues the idea of "stickiness" popularized by Malcolm Gladwell in The Tipping Point, seeking to explain what makes an idea or concept memorable or interesting. A similar style to Gladwell's is used, with a number of stories and case studies followed by principles. The stories range from urban legends, such as the "Kidney Heist" in the introduction; to business stories, as with the story of Southwest Airlines, "the low price airline"; to inspirational, personal stories such as that of Floyd Lee, a passionate mess hall manager. Each chapter includes a section entitled "Clinic", in which the principles of the chapter are applied to a specific case study or idea to demonstrate the principle's application. --------------------------------------------------------------------- Edit By -Suman Das / SUMAN follow on Instagram https://www.Instagram.com/sumandas030 --------------------------------------------------------------------- Thank you for Watching this video. Like,Comment and Share to the maximum. ------------------------------------------------------------------- Tags-#madetostick #psychology #businessideas #business #chipheath&danheath #whysomeideassurviveandothersdie #businesstips #booksummaryinhindi #audiobook #audiobooks #communicationskill #psychology #suman #sumandas #sumandas030 #humanpsychology #booksummaryinhindi #the7habitsofhighlyeffecivepeople #7psychologytips #dalecarnegie #audiobooksummary #communicationtechniques #howtobeagoodperson