In this two-part episode we interview Adi Soozin and Glen-Erik Cortés, founders of Pitek, a startup born recently to help people and companies deal with coronavirus by selling certified masks and other equipment necessary to keep safe. Adi is an expert in growth marketing and new venture development, with an astonishing track record over the past 10 years. She's the owner of The Million Dollar Pineapple, a company that helps new ventures grow successfully via four brand lines and a team of contractors and freelancers around the world. Glen-Erik has had experience in large corporations such as P&G and HBO, and is now Lead Machine Learning Engineer at Royal Caribbean Cruises. After having had the initial idea to create this business venture, he asked Adi to partner up. The two met at IE Business School where they both got their MBA. In the first part of the episode Adi and Glen-Erik share with us their experience and tips in setting up and growing a company successfully, how to define the product line, target market, audience, and a powerful brand identity. // Resources // https://pitek.co/ https://instagram.com/pitek.co?igshid=1ff0ytl5qj6om https://themilliondollarpineapple.com/ https://www.linkedin.com/in/adipineapple https://www.linkedin.com/in/glenerik //Follow us// Instagram: @braincherriespodcast Facebook: @braincherriespodcast