Want to organize your social media marketing campaigns more effectively? You need a social media editorial calendar. This will allow you easily manage all the great content you’ve created or want to create in and around your business. In this episode of the Brand Authority Podcast, I’m sharing part 1 of my process that will help you to stop scrambling and take control of your content.   * Social Media Calendar Template: https://rebekahradice.com/social-media-calendar   * How to Fill Up...

Have you ever wondered what goes into a social media budget or what the costs are associated with social media success? This is a topic that is so perplexing to many entrepreneurs and small business owners, which is why in this episode of the Brand Authority Podcast, Rebekah Radice talks about budgeting time and money. She shares how do you do it, how to you know what you should invest in, and what a realistic cost might be.   * 2018 Goal Setting Guide: ...

In this episode of the Brand Authority Podcast, Rebekah Radice talks about something that so often we don’t give ourselves the right time and space to work through: setting social media goals. It’s no secret that it increases the likelihood of your success. When you have a target and roadmap you’re following and working through every day – you’re committing to achieving your goals.   Listen in as she shares the 3 ways you can create goals that you are going to stick with and accomplish.   ...

As an entrepreneur, you know your business and your goals. What many struggle with is putting a rock solid marketing foundation in place that supports and promotes the health of your business.   There’s a lot of social media experts or pros or gurus or whatever you want to call them telling you what you should or shouldn’t do. Problem is, I find that almost all of them share one-off strategies. Whether it’s Facebook Ads or why you should have a LinkedIn presence, they’re solution solves one...

Imagine this situation. You're looking to buy a product and have two options: a brand you found online, and possibly even seen ads for, and one that was recommended to you by someone you trust and look up to. Which do you pick?   I'm pretty sure that you'll pick the brand recommended by someone you know. I know that because 92 percent of people trust recommendations from individuals (even if they don’t know them personally) over brands. That's exactly why influencer marketing is such a big...

I know so many marketers who invest all their time and energy in social media, only to find that their lead generation results are meager at best. That shouldn’t be the case.   Did you know that social media has a 100% higher lead-to-close rate than outbound marketing? Tap into that!   Whether you’re building buzz around a new launch, or marketing your newest blog post, you should work to increase your lead capture and conversion rate. It’s the key to building a strong and profitable...

Anyone can post to social media, but turning that into lead-driving content that sells is another story. The key to turning followers into customers is to fix a few roadblocks you've put into place.    In this episode of the Brand Authority Podcast, Rebekah Radice is going to share how you can get to the bottom of it and then reverse engineer your lead conversion funnel. Are thy ready to increase social media conversions by transitioning looky-lou's into clicks, subscribers, and sales?!   ...

The digital world is evolving at an incredible pace. So, if you're a digital marketer, you need to keep up and be on a constant learning spree. If you're not, your knowledge will become outdated in a few years (or even months!) time.   That's why I wanted to talk about the most important digital marketing skills in demand right now. Chances are that they're not the same skills that were in demand when you were in college or were starting your marketing job, so keep listening! Who knows,...

Let's face it. As an entrepreneur or small business owner, networking isn't always at the top of the to-do list. Between meetings, calls, and other daily essentials, it can feel like a drain.   And yet, networking is a critical aspect to business success and career advancement. But it's not enough to simply collect business cards. You must be intentional in your outreach, and that's where social media comes in.   The steps shared in this podcast will help you break down barriers and...

Rebekah Radice recently had the chance to sit down with a few of her colleagues - people doing amazing things with content marketing. And she had just one question for them: How do you improve your content, so you’re actually creating content people want to read and share? In other words, how can you build your confidence as a writer, connect with your audience, and convince them to take action?   What they shared is terrific advice and she’s sharing it today in this episode of the Brand...

Have you ever felt like you’re doing all the right things on social media - you’re posting valuable content, paying attention to your analytics, defining clear calls to action - and yet - still feel as if you’re failing to see any noticeable growth? While there’s many reasons to see stalled or even non-existent growth, I'm sharing the 3 key components you can put in place to ensure you move any and all roadblocks.   Full Show Notes: ...

If you use social media to market your business, creating great content is a must. Valuable content can elevate awareness, encourage interaction, and drive engagement.   But the challenge for most companies is getting started. Many struggle with writing content their audience actually wants to share and doing it consistently.   If that’s you, don’t worry. Simply try to understand your audience’s needs, appetite, and willingness to consume. Once you know that, you have the recipe for...

It’s easy to see that the online world is rapidly changing. Innovation that was a dream only a short time ago is now reality. As a startup or small business, ensuring that the wave of change doesn't pull you under is more important than ever.   That’s why adopting a future-proof social media strategy--one that becomes your first line of defense--helps you overcome the uncomfortable truth that 50 percent of all businesses fail within their first five years.   To protect yourself, use...

In this episode of the Brand Authority Podcast, Rebekah Radice dissects the topics of influence, authority, and credibility - and what it takes to build it all within your business.   Just like a plant requires constant care, so does your social and brand presence. It takes time to nurture relationships and grow your online influence.   It may be a long process, but it’s possible. You just need the right strategy, and that’s what you’ll learn today.   Full Show Notes: ...

Unfortunately, no business is completely safe from a social media disaster. A tiny mistake or slip-up can rock or even destroy a company’s reputation - and that’s scary!   The only thing you can do is be prepared. Don’t wait for the catastrophe to happen. Instead, have a plan in place and know exactly what to do when a social media disaster strikes.   In this episode of the Brand Authority Podcast, I talk about how to get this operating plan in place and share the steps that will guide...

On this episode of the Brand Authority Podcast, I’m going to tackle why most businesses get branding all wrong. Everything from:    No Clearly Defined Brand A Hit or Miss Strategy No Social Media Voice When branding goes wrong, it kills your chance to make valuable online connections. This is a big topic, but we’re going to whittle it down to a few key points - why it matters now more than ever to build your brand and why it’s so important that you to get your branding right.   So here...

Social media measurement is a challenge faced by most businesses today. Just think about it. When was the last time you tracked the effectiveness of a tweet? How about the positive response of a Facebook post? Even if you did, do you know if it had any effect on your actual business?   You’re likely in the same boat many businesses and brands find themselves in. To reel off social media data is next to impossible. More than likely, those details are in an Excel spreadsheet, that even the...

We live in an online world where the landscape is constantly evolving. What worked yesterday, no longer works today. Creating a strategy ensures that no matter what’s happening in the market and the digital space, your brand is immune to the negative effects. In this episode, Rebekah Radice shares the 5 steps you need to follow to create a successful social media branding and marketing strategy.   Full Show Notes: https://rebekahradice.com/develop-social-media-brand-strategy/   * Join...

Your brand is characterized by much more than just your visual brand, the content you share, and the authority you create. It’s defined by every action and interaction you have with your customers. In this episode, Rebekah Radice shares the most effective brand strategies that will help you attract new customers.   Full Show Notes: https://rebekahradice.com/best-ways-to-attract-more-customers-to-your-business/   * Join the Brand Authority community on Facebook: ...

Using storytelling on Facebook can be a powerful way to connect with your clients. Through the magic of a past experience you’re able to craft unique stories that provide your client with a new perspective on their current situation.   No wonder 92% of consumers say they want brands to create content that tell a story!   In this episode, Rebekah Radice will tell you exactly how to create your own story and share it on Facebook.   Full Show Notes: ...

Everywhere you look, from Facebook, to Twitter, Instagram, and Linkedin, video has inundated our social feeds. In this episode, Rebekah identifies the 3 types of video you should create to build and strengthen your brand.   Full Show Notes: https://rebekahradice.com/types-of-video-you-should-create-to-build-your-brand/   * Join the Brand Authority community on Facebook: https://www.facebook.com/groups/brandauthoritygroup/   * Learn more about Rebekah Radice: https://rebekahradice.com/

Building a personal brand isn’t reserved for athletes, celebrities, and Instagrammers. It’s a powerful tool you can use to distinguish your business from the competition. In this episode, you'll discover why now is the time to create a personal brand that builds momentum, opens doors, and accelerates your online efforts.    Full Show Notes: https://rebekahradice.com/use-personal-branding-grow-authority/   * Join the Brand Authority community on Facebook: ...

Have you ever wondered how successful social media marketers manage their day? How they accomplish all that they do, or how they’ve built a thriving business? In this episode, Rebekah talks about the 6 habits that all successful social media marketers share.   Full Show Notes: https://rebekahradice.com/successful-social-media-marketers-share-6-habits/   * Join the Brand Authority community on Facebook: https://www.facebook.com/groups/brandauthoritygroup/   * Learn more about Rebekah...