Beverage has been described as a “brand forward” category.  But sometimes the brand - or the can - hides a lackluster product.  Fortunately, that’s never going to be the case for Cloud Water, makers of CBD-infused sparkling water.  The real genius of Cloud Water is that instead of thinking about brand and product separately, they focus on creating a holistic premium experience, marrying taste, function, and aesthetic. We talked to CEO Marc Siden to learn more.