This week on Brand Builder, we’re joined by Cole Riley, the founder of Wellfare. Not to be confused with government support, Wellfare is a nonprofit subscription box that’s making better-for-you foods more accessible to those navigating food insecurity. In this episode, Cole reveals the unique journey that led to Wellfare, breaks down the stigma behind nonprofits, and gives a sneak peek into how Wellfare plans to make healthier food more accessible to those in need.