In this episode with Merrick Pet Care's VP of Marketing, Barbara Liss, you'll learn about... Marketing in an Emotional Category E-commerce vs. Brick and Mortar Health and Wellness Trends Brand Loyalty and Delivering on Marketing Promises Authenticity in Leadership "It isn’t rocket science, it’s just, ‘I love my dog. I am the caregiver. I want to make sure I’m giving them what’s best.’ And that’s where we’re making sure that we continue to innovate and deliver on what our pet parents expect.”