If you are pitching your products or services with powerpoint presentations, you are not speaking to the modern buyer. Sales enablement equips sellers with the tools, content, and information necessary to effectively sell to today's buyers. Rita Patel Jackson, VP of Product Marketing at Showpad, has spent her career chasing the next big thing in technology. Her resume is full of big brand names including IBM, Motorola, and GE Healthcare.  In this Brand Lab Series™ podcast episode, Rita discusses women in technology, product management, the B2B vs. B2C market, and aligning sales with marketing. "What sales enablement allows you to do is more than content management, it’s more than learning and development, I think we use those terms and think that they’re really sales enablement, but sales enablement is so much more than that.”